As smart assistants and mobile voice search usage grows, the way people find websites is changing. Voice searches are usually longer, phrased as complete questions, and require immediate, direct answers.
Instead of targeting isolated keywords like "PPC services," optimize your content headings for question formats like "How much do PPC services cost?" and provide a clear, concise answer in the first paragraph.
Using schema markup allows search engines to easily parse your questions and answers, increasing the likelihood that your site will be spoken as the top answer to a voice query.
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