Paid media sends immediate search traffic, but configuration mistakes can drain your ad spend without producing leads. Here are the most common paid search mistakes we see when auditing client accounts.
Broad match keywords can trigger your ads for unrelated search queries. Ensure you use phrase match or exact match keywords and maintain a robust negative keyword list to block waste traffic.
Homepages are designed for general exploration, not specific conversion actions. Always direct ad traffic to highly specialized landing pages matching the exact intent of the search term.
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