Without clean conversion data, optimizing your marketing channels is impossible. This checklist walks you through setting up error-free tracking via Google Analytics 4 and Tag Manager.
Don't rely only on automated pageviews. Set up custom event tracking for form submissions, phone link clicks, file downloads, and checkout completions to see exactly how users interact with your site.
Ensure payment gateways (e.g. PayPal, Stripe) are added to your referral exclusion list, preventing them from being counted as the source of your conversions and breaking attribution metrics.
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